MOODS is a creative tool for self-inquiry. The app provides a framework to help explore and make sense of your inner world. It does this primarily through a chat interface that exposes a number of characters, the Archetypes. Each archetype is finely tuned to analyse and shed insight on a different aspect of the self. It draws on the deep well of human meaning-making — dreams and myths, symbols and shadows, the sacred and the strange — not to explain you, but to help you meet yourself.

Being part of a small team with limited funding, my role featured a variety of responsibilities — involvement in the early technical planning and scoping, bringing in talent from my network to fulfil roles, helping shape the founder's vision and mapping this to a logical framework, consulting on UX and visual design, full-stack development of the cross-platform app and supporting infrastructure, strategic planning of the MVP launch, supporting growth to $30k MRR within the first 3 months.

moods.world